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G155

2004-005907

0-7890-1257-X

Tourism and hotel development in China; from political to economic success.

Zhang, Hanqin Qiu et al.

Haworth Pr., [c]2005


297 p.

$49.95

The authors (of the School of Hotel and Tourism, Hong Kong Polytechnic U., China) introduce the development and structures of the Chinese hotel and tourism industry, focusing on the period following the introduction of the "open-door" policy in 1979. After the presentation of background information on geography, population, culture, politics, and economics, separate chapters describe the status of the three key tourism areas: inbound, domestic, and outbound travel. Government policies promoting tourism and the establishment of China Travel Services are then explained and assessed. Shifting focus to hotels, following chapters describe hotel industry developments since 1978; possibilities for hotel chain development; and hotel business methodologies of outsourcing, compensation and incentive management, and employee motivation.

COPYRIGHT 2005 Book News, Inc.
COPYRIGHT 2005 Gale Group






 
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